Interactive platform created for User Experience at an international automotive event held in China. The platform integrates proximity sensors and guides inserted into the floor equipped with LED stripes. The visitor, walking on the same platform, will be guided by the LED strips which will anticipate his direction, leading him to the points of interest of the stand, of which the platform is part. Connectivity is part of the installation, in fact, the visitor will be able to connect with the focal points of the platform via smartphone thanks to NFC tags, as if it were a map, that of the city hosting the event, where the brand is present.
Client: Studio Adept Design
Place of development: China
Year of construction: 2020
Design, development and graphic rendering: Studio Adepto Design
Role in the project: Interaction designer, technology consultant, User Experience.